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A web banner or banner ad is a form of advertising on the World Wide Web delivered. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.Banner advertising can be a real deal for your business if you know how to optimize it and get the best out of it.