
Identify Your Client and Brand
You need to understand what your customer wants, and needs. Message you are sharing online must be suitable for your business ,customer and brand.

Mean What You Say
Transparency is essential to building a strong brand.You must always mean what you say and stand by it.

Work In Real-Time
While some of the information we share online, it is an important task every day to communicate in real time with those who communicate with us.