< Just like any business,its logo has its own story to tell >
A Logo is a design symbolizing ones organization. It is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design and testing across products.
Logo is not just random imagery and typography churned together, its much more than that.It's a visual representation, an unspoken voice of your buisness.